features

empower your email campaigns with top of the line tools

With Miva Merchant Mailer 2.0, every aspect of the email management experience is effortless for you and your customers. Features like opt-in/opt-out functionality, mail list management, an easy-to-use design interface and in-depth tracking allow you to deliver the right message to the right audience at the right time, exactly the way you want it.

Reference information

• Visit Email Marketing University and walk through the steps to creating an email campaign with Miva Merchant Mailer 2.0.
• Review our quick reference page, which will guide you in the process of designing for and using Miva Merchant Mailer 2.0
• Use our quick dictionary to get up to speed on Miva Merchant Mailer 2.0 lingo.

List building

With Miva Merchant 5, you can quickly grow your subscription base by capturing customer information directly from your site. You can create a subscription list for each email campaign and change customer subscriptions to one or more campaigns. Customers can also manage all their subscriptions from within their personal account.

From your administration, you can create, edit and remove email subscription lists. [+] Click to enlarge	Manage each customer's subscriptions from one place, setting status and campaign preferences. [+] Click to enlarge
Customers can opt-in or opt-out from a campaign at any time through their account settings. [+] Click to enlarge

Page templating

Shorten your production cycle by leveraging Miva Merchant Mailer 2.0's built-in page templates, which allow you to go as simple or complex as you choose. Miva Merchant Mailer 2.0 puts the capabilities of an experience HTML programmer in your hands. Once templates are created, they can be used over and over again with minimal technical knowledge required. Now it takes only minutes, not days, to produce customer communications.

Choose from seven pre-defined page templates or do-it-yourself by creating a custom HTML template. [+] Click to enlarge

Each pre-defined area in the template can be formatted with any one of eight different content types, including custom HTML. Content can then be modified by a WSYIWYG text editor and html. [+] Click to enlarge

Personalization

Miva Merchant Mailer 2.0 makes it a breeze to personalize relationships with your customers through email communications. Instead of manually customizing each email with a customer's details, an email template can be configured to retrieve and insert customer details, such as first name, last name and address, from an entire subscription list automatically.

Document and survey libraries [Platinum members only]

Miva Merchant Mailer 2.0's document library gives you the power to centralize and organize all your email graphics. Our survey library give you the tools to collect customer feedback without having to do any custom programming, saving you considerable time and money.

Real time tracking and reporting

Using what you learn from past results is critical in driving future success. Miva Merchant Mailer 2.0 provides an extensive set of results real-time via the online interface, enabling you to:

• View email opens, click-throughs, undeliverables and the number of clicks for each link
• Track customer traffic and revenues generated by multiple links within your emails
• Capture the number of emails forwarded and how many new subscribers they generated
• Create reports to assess and represent performance over time

Track aggregate email delivery, opens and click-through metrics [+] Click to enlarge

Track click-throughs of links embedded throughout each email [+] Click to enlarge